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Halo 3 to outsell top filmsNews from games currently under development
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Mukelo
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Joined: Apr 15, 2006
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Location: Finland
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 Posted: Tue Aug 14, 2007 2:35 pm Post subject: Halo 3 to outsell top films |
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Halo 3 to outsell top films
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Microsoft believes Halo 3 could sell more in one day than top films have made in their opening weekends.
The target for the new game is USD 155 million, which would smash the box office record of USD 151 million held by Spider-Man 3.
Comments were made by Microsoft marketing boss Chris Di Cesare, who was convinced the film-like approach to marketing would help make the new game an order of magnitude more successful than Halo 2. |
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